Tools That Can Help to Generate Leads in Digital Marketing Campaigns

Most of the digital marketing campaigns are conducted with a view to increase the visibility of your brand so that you can get more leads in the form of traffic. But you should understand that the quality of leads being generated and the management of leads are equally important as the conversion rates highly depend on them. You would have come across SEO Companies in Mumbai that claims to drive heavy traffic to your website. What if you manage to attract traffic but are unable to convert your visitors into prospective customers? This is something that bothers every business owner and they try to develop the best strategies to overcome this situation. But strategies alone cannot suffice. Today, almost every business, irrespective of its size is competing with each other to enjoy a supreme online marketing presence, then how will you stay a step ahead of them?

The top digital marketing companies in Mumbai use top lead generation tools that help their client’s stay a step ahead of their competitors. You will find thousands of lead generation tools in the market but which one to choose over others is the main catch. Digitally Viral has been using several lead generation tools that has managed to nurture leads in the best possible manner and generate higher ROI for each of its client.

Here is a list of lead generation tools that can boost your digital marketing campaigns in an unexpected way:

1. HubSpot: Digital marketers are now getting rid of conventional digital marketing tactics and tools and preferring to stick to trending and effective tools and strategies. HubSpot is an inbound sales and marketing platform that streamlines the entire sales funnel process for you. Starting from attracting leads to closing sales, everything will be looked after by this effective tool. Moreover, it also helps you in identifying poor marketing strategies that cost them to lose some quality leads, so that the management can accordingly make changes in the strategies and start attracting quality leads in a cost-effective manner.
2. Growbots: If you want to reach out to your potential customers within minutes, then this is the best tool to go ahead with. This tool has an AI based platform that is combined with machine learning which facilitates the entire process of lead generation and is a perfect match for your outbound sales team. Growbots is known to generate a tailored contact list straight away from the markets and integrate it directly into your CRM. With this tool, you know you are reaching out to quality leads which will eventually increase your conversion rates.
3. Google Trends: This is one tool that is actively used by SEO Agencies in Mumbai to generate higher leads. Google trend will help you give an insight of what people are interested in, so that you can design your social media posts according to the prospects area of interest. If you manage to include engaging social media posts in your digital media strategy, then you are sure to get flooded with leads. This tool is not directly related to your business but it is a boon that can help you create highly-engaging content, which is sure to attract a lot of traffic.
4. Quora: Nowadays people are more focused on getting their questions answered on social media platforms. Quora is one such platform where you will find all the answers to your questions. If someone asks about a service/product that you deal in and people recommend your brand to them on Quora, then are high chances that that person will reach out to you for further discussions. People actually rely on Quora answers, so if you want to present your brand as the most reliable and trusted one, then Quora is the right platform for that. Not only will you start receiving high traffic but also the chances of conversions will remain a bit higher in this case.
5. Google Keyword Planner: You can only attract leads, if your website is visible to the potential customers. In order to increase your visibility, you need to rank higher in the Google search engine results. You need to have the right keywords incorporated in the right density throughout your content. Then only, can you expect to attract higher traffic. Use high-scoring keywords in all your blogs, articles, web content, and product descriptions so that your chances of being found by prospective customers increases considerably.

Though there are other lead generation tools as well, but the above-listed tools are more or less a part of every strategy related to online marketing in Mumbai. Digitally Viral uses the most effective tools to not only drive more traffic but to also increase the conversion rates considerably for all our clients. You can always approach Digitally Viral for a consultation session to get detailed insights on how to generate higher leads for your business using these tools.